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To effectively grow and make your business stand out, you will need a solid online marketing plan. Online marketing is rapidly taking over the internet and mobile, with fierce competition and unbreakable strategies. Every day, a new marketing concept emerges in the market. Statistics for the last 5 years can demonstrate that every year has beaten the previous for new and bold marketing trends. If you wish to set out an exceptional online marketing strategy, it is important to be aware of the current online marketing trends.Current marketing standingsIf you look at the current ‘high value’ online marketing strategies from various companies, you can almost certainly expect some unorthodox marketing techniques in the very near future. At present, enterprises and marketing individuals are focusing towards brand recognition for which practices like social media advertising, content promotion, and SEO are becoming common practice. Moving on from this topic, we will now talk about the ongoing and upcoming trends in internet marketing.Latest online marketing trends and future improvementsMany online marketing strategies are running on the internet, all of which have key factors that they rely upon. These key marketing factors include:Search Engine Optimization (SEO) SEO is taking over the internet and the frequent changes in search engine algorithms have made SEO crucial for online businesses. The center of online business focus is moving more towards SEO alongside high quality content. The reason behind this drift is a balanced and well-managed website with high quality content, using the correct SEO techniques will help you to climb higher organically in Google’s rankings.Social Media and Content MarketingThe most effective way to get people to find your business is to create content that engages your audience, such as a captivating advertisement. Social Media is the key to success in content marketing. Many companies now have their own dedicated social media team. These companies know that a few well researched and high quality posts on social media can deliver the positive results that no other marketing strategy can. If you want to achieve through internet marketing, you have to fully embrace the power of social media marketing.Email MarketingCompanies have started realizing that reaching a customer directly via their email inbox could be more effective than public promotion. You now see more and more promotional emails coming through from various companies; this trend is on the up and will continue to grow.Mobile/App MarketingThe world of mobile marketing and app development is set to present more opportunities for advertising in digital and internet marketing. It is a fact that mobile users dominate the percentage of all people online. Thus, companies are inventing new ideas and investing further into mobile advertisements and mobile apps.

Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.

One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.

Business Loans In Canada

Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.

1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general

2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing

3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company

Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!

A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!

When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.

How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.

Three basics always emerge when it comes to your search for the right business capital and financing.

1. The amount of financing you need

2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders

3. How the financing is structured to be manageable with your day to day operations

What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business

Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:

A/R Financing / Factoring / Confidential Receivable Finance

Inventory finance / floor planning / retail inventory

Working Capital term loans

Unsecured cash flow loans

Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.

Royalty finance

Asset based non bank business lines of credit

Tax credit financing (SR&ED bridge loans)

Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.

Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.

If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.

Stan has had a successful career with some of the world’s largest and most successful corporations.

His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.